Matthew J. Bierman's
Portfolio
Welcome to my portfolio! Here you will find a collection of my work that showcases my application of strategic frameworks, data analysis, research capabilities, and passion for storytelling. Feel free to browse through the projects and get to know more about my style and expertise. It should be noted that these are all examples from my academic career to maintain the confidentiality of client work.
Final Paper
This research paper served as the final exam of my graduate-level course on digital marketing. Using the social media dataset provided, I synthesized my learnings from the course to analyze the current social media strategy at USC Marshall and make recommendations for enhancement.
Key Contributor
I presented this pitch to a panel of venture capitalists and entrepreneurs as my final project for my graduate-level course on entrepreneurship. This presentation represents only the tip of the iceberg, as a lot of analysis, research, and feasibility studies were conducted prior to the building of this deck.
Author
Using Ghemawat's CAGE framework, I conducted a thorough analysis of the cultural distance measures (Cultural, Administrative, Geographic, Economic) between the countries of Brazil, China, and the United States. This analysis was done through lens of identifying global expansion opportunities on behalf of Grupo Bimbo.
Undergrad Capstone Project
The capstone project for my Bachelor degree in Business Data Analytics required that I research, analyze, and study a topic of interest. Given my passion for movies and pop culture, I hypothesized that social media activity, specifically Tweets, could be used to predict and classify new box office releases into discrete categories.
Author
This is a high-level supply chain diagram to illustrate the level of vertical integration held by Birds Eye Foods and their parent, Unilever. Recommendations for future actions were given based on the facts of the corresponding case,
Author
A comprehensive decision tree to help Tyson Foods decide whether or not to enter the Chinese poultry market and if so, which method of entry to choose. The detailed analyses needed at each decision step are noted at each branch and the green path represents the recommended course of action.
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A matrixed stoplight comparison detailing the varying levels of vertical integration across fast fashion firms Uniqlo, Inditex (Zara), and H&M. Further analysis was done to identify the alignment between each firm's strategy and their respective level of vertical integration.
